International Rebrand - ALE
Enhancing user experience across multiple
marketing touchpoints
From the beginning…
For almost seven years You Say Tomato has been the ‘backbone’ to the ALE brand, both in the UK and Internationally. Throughout these years there has been many changes to the ALE brand and You Say Tomato has been there to support them through this successful transition thereby enabling its growth into the heavy lift and transport brand it
is today.
The brand message:
We challenge conventional thinking, aspire beyond accepted limitations, and don’t stop until we are the smartest, most effective solution to each and every challenge.
Minimising risk is a priority at the highest level of the company, and an ethos that permeates every aspect of our business.
Our investment in the latest technologies and in the best people means we are a global leader with a presence across a breadth of sectors and markets.
Stylescape
Photoshoot
After weeks of planning and countless hours in post-production, our collaboration with Robert Frolich at Filtre Studio on our series is almost complete.
Offline material
Whilst we live in a digital world there will always be the need for printed materials. Those faithful and trusted items that never lose their power to influence.
Put a beautifully designed brochure in the hands of decision maker and tell them a compelling story. Just another part of the marketing mix where ALE recognised these items still had cut through and worked.
Campaign visuals
“You Say Tomato’s technical knowledge, experience and passion made this an easy decision to make.”
Kim Godfrey
Global Marketing Manager, ALE
Global Marketing Manager, ALE
